El intraemprendimiento como alternativa de innovación y su impacto en la calidad de las empresas. Caso de estudio: grupo CER (Consejo Empresarial Restaurantero) Los Mochis, Sinaloa

Sheila Suset Marañon Lizarraga; Nereyda Soto Medina; Lauro Cesar Parra Aceviz

doi:10.35197/rx.19.02.2023.08.sm

Authors

Sheila Suset Marañon Lizarraga Universidad Autónoma de Sinaloa
Nereyda Soto Medina Universidad Autónoma de Sinaloa
Lauro Cesar Parra Aceviz Universidad Autónoma de Sinaloa

DOI:

https://doi.org/10.35197/rx.19.02.2023.08.sm

Keywords:

intra-entrepreneuership, innovation, quality

Abstract

The globalized market forces organizations to be in constant innovation and to implement strategies that allow them to adapt to new environments without losing the quality of their products or services that they offer. In this sense, intrapreneurship is a practice that is gaining strength in the business world as an innovation strategy within organizations, generating participatory work environments and favorable environments for the generation of new ideas, contributing to the assurance of their quality. The present work is a quantitative study that seeks to analyze the phenomenon of intrapreneurship as an innovation alternative and its impact on the quality of the companies that are part of the Restaurant Business Council (CER), which operates in the city of Los Mochis, Sinaloa. For this case study, the survey was used as a data collection instrument, to a sample of 51 companies of the study group and a linear regression model was applied, analyzing the relationship between the variables of intrapreneurship, innovation, and quality, calculated using the IBM SPSS Statistics 26.0 program. After processing the data and analyzing the results, it is inferred that intrapreneurship represents, within the study group, an innovation alternative that is frequently practiced and that by propitiating environments that promote the participation and empowerment of employees, it is possible to achieve a significant increase in the quality of the organization's processes, as well as its products and services.

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